12/29/2023 0 Comments Lebron jame shoe size![]() The 2019 NBA MVP got a huge bump in pay from Nike when he re-signed with the company at the end of 2017 his prior deal paid roughly $20,000 a year. Rodin Eckenroth/Getty Images Giannis Antetokounmpo (Nike) | $10 million (RIGHT) Giannis' signature shoe, the Zoom Freak 1, on display. (LEFT) Giannis Greets Fans At Nike At The Grove In Los Angeles in July 2019. The players below are the ones who drive the conversation. Adidas has three big-money NBA deals, while Under Armour, Anta and Li-Ning all have one player making at least $9 million.Īs Nike and Adidas put more emphasis on lifestyle apparel and shoes, NBA players are natural endorsement partners with the league’s significant influence on fashion and pop culture. Under Armour (6.9%) and Adidas (5.5%) battle for Nike’s leftovers. basketball performance market in 2019, according to NPD analyst Matt Powell. Nike, including Jordan, has 9 of the 14 players under contract, which helped it nab 86% of the U.S. Bonuses for MVP awards and NBA titles will goose the totals even higher. Our yearly contract estimates are based on players being All-Stars and playoff participants and earning royalties on signature shoes with strong sales. NBA sneaker deals are layered with potential bonuses for sales, individual awards and team performance. They range from Jordan ($130 million) to Klay Thompson ($9 million). There are 14 current or former NBA stars who earn at least $9 million from shoe deals by Forbes’ count based on conversations with basketball insiders. Puma is a new entry, having relaunched its basketball business last summer. Just Do It Nearly three quarters of NBA players took the court in Nike or Jordan sneakers last season. China is a $7 billion market for Nike and represented 40% of the company’s sales growth last year. The trips are the price of admission to getting a $10 million-plus yearly sneaker deal. ![]() James, Stephen Curry and other stars make pilgrimages to China almost every summer for appearances and pep rallies in cities throughout the country. The players can be used in marketing campaigns around the world.Ĭhina has 300 million people who play basketball, according to the NBA, and it is a critical market for the sneaker brands. Michael Jordan’s massive haul in Nike royalties make up 90% of his current annual income and now totals $40 million more than the $90 million combined he made during his 15 years playing for the Chicago Bulls and Washington Wizards.īasketball and soccer are the only true global team sports, which is why brands like Nike, Adidas and Under Armour are willing to pay such massive sums to the stars in each sport. A shoe deal is almost always the richest endorsement deal for an NBA player, typically making up more than half of their off-court income. A line of his own is all but certain in the near future. His multi-year deal is worth an estimated $13 million annually, including reachable incentives, and ranks fifth among current NBA players. Zion didn’t come cheap for Nike after his Nike PG 2.5 shoe split open on national TV in February and left egg on the face of the $39 billion-in-revenue sports giant. “Athletes are very monetizable right now with social media, and Nike will participate in all of that content every time he does something memorable.” “If Zion lives up to the hype, he is going to be a constant source of content creation for Nike,” says Kernan.
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